Turn Dealership Data Into Profitable Action


Expert business consulting for equipment dealers and distributors who want to outperfrom their competition.


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We Help Equipment Dealers Increase Profitability Through Data-Driven Performance Management


📊 Benchmark Against the Best

  • Compare your dealership's performance to industry leaders with our Best Practices Group financial composites

🎯 Identify What Matters

  • Our Performance Scoreboard Methodology pinpoints the 3-5 metrics that will move your bottom line

📈 Take Action That Works

  • Get clear, actionable recommendations based on 30+ years of equipment dealer experience


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CMC Bob's Seminar

Expert Seminars & Training

We offer comprehensive seminars and training sessions designed to help your team excel. Our expert-led sessions cover a wide range of topics from financial management to operational efficiency.

Join us for our next seminar and learn from industry leaders with decades of experience in equipment dealership management.

Contact Us for Seminars

Our Services

Comprehensive consulting services designed to help your business thrive

Financial Consulting

If you don't know what you want at the end of the year, you don't need a financial model. But if you wish to have profits, if you're going to achieve a return on your investment, you should have a plan and know that it is being followed.

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Service Department

This could be your most robust department for profitability. In many industries and with many dealerships, we see dealers able to achieve 65% gross profits and holding expenses in control to actually drive 30% or more to the bottom line as net profit.

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Parts Department

You buy the spare parts, and you have expenses to manage the parts on your shelf. You have personnel costs. You have building expenses or occupancy. You need to remember that Parts Inventory is trapped cash! And you authorized it.

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Performance Methodology

Performance Scoreboard Methodology

Our proven Performance Scoreboard methodology helps you make data-driven decisions based on objective facts and performance history.

This comprehensive approach enables you to:

  • Track key performance indicators across all departments
  • Identify areas for improvement with objective metrics
  • Make informed decisions based on historical data
  • Monitor progress toward your business goals
Learn More About Our Methodology

Testimonials

What our clients say about us

"'Service Management in an Equipment Dealership' by George Keen is an excellent resource for service managers looking to elevate their game. The book thoroughly covers the essential aspects of service management, from customer relations to operational efficiencies. Keen's clear and concise writing style, combined with his profound industry knowledge, makes it an essential guide for service professi..."
Jon Waldrop
Owner, Electric Cart Company
"Simply, George Keen is an outstanding consultant and coach. He helped us guide a U.S. region of a Global 500 company to double its profitability in twelve months while exceeding revenue targets by over 200%. For each project, George melds clarity and compatibility with each individual within your organization, fostering an environment of positive change.

George's attention to all organizational..."
Arnold Poppell
Corporate Service Manager
"I have participated in a number of service and management seminars led by George over the last several years and found great benefit for myself and my company. George is very knowledgeable in the material handling and dealership industry and is a true professional in the way he conducts his business."
Randall Kent
Chief Operating Officer
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Latest Articles

Insights and expertise from our consulting team

The Great Dealership Flip:

The Great Dealership Flip:

Picture this: Silicon Valley’s tech darlings—the companies that made billions by owning absolutely nothing—are now burning through cash faster than a generator at a music festival, a...
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The Silent Pipeline Tax

The Silent Pipeline Tax

Section 1: Introduction — The Problem StatementYour CRM Is Not a Technology Problem. It Is a Revenue Problem.Every equipment dealership in North America has a CRM. Most of them are failing to us...
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THE SILENT REVENUE KILLER:

THE SILENT REVENUE KILLER:

Introduction: Are You Mistaking Busy for Productive?There is a silent epidemic sweeping through sales organizations across every industry. It does not show up on a balance sheet, it does not trigger a...
Read More
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Our Services

Comprehensive consulting services designed to help your business thrive

Financial Consulting

If you don't know what you want at the end of the year, you don't need a financial model. But if you wish to have profits, if you're going to achieve a return on your investment, you should have a plan and know that it is being followed.

Learn More

Service Department

This could be your most robust department for profitability. In many industries and with many dealerships, we see dealers able to achieve 65% gross profits and holding expenses in control to actually drive 30% or more to the bottom line as net profit.

Learn More

Parts Department

You buy the spare parts, and you have expenses to manage the parts on your shelf. You have personnel costs. You have building expenses or occupancy. You need to remember that Parts Inventory is trapped cash! And you authorized it.

Learn More

Equipment Rental

There are many functions and services that we've used to help dealers & distributors with over the years. We enable our clients to reduce costs, improve performance, and boost operational efficiency!

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Equipment Sales

Sales is both a science and an art. Trying to manage people thinking that all of their sales techniques are of the same, when in reality they are not, can be very frustrating.

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Staffing by Sets

To maximize dealership profit, limit total personnel expenses to one-third of gross profit. Target specific departmental caps: 20% of service revenue for technicians, 50-60% of gross profit for sales, and 10% of revenue for parts and rental. Cap administrative support at 5% of aftermarket revenue to ensure sustainable growth.

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