Ask most golf car dealers what business they’re in, and they’ll point to the vehicles gleaming in the showroom. But that’s not what your customers are buying:The golf course superint...
Ask most golf car dealers what business they’re in, and they’ll point to the vehicles gleaming in the showroom. But that’s not what your customers are buying:
The golf course superintendent is buying smooth, uninterrupted rounds and a fleet that never embarrasses the club.
The couple in the gated community is buying sunset rides to dinner, trips to the pickleball courts, and the freedom to leave the SUV in the garage.
The operations manager at the airport, the university, or the plant is buying people, parts, and equipment moved on time, every shift, without drama.
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