Equipment Sales

Below are just a few of the functions and services that we have helped dealers & distributors with over the years:

Organizing & Managing Sales – Sales is both a science and an art. And trying to manage people thinking all of them are of one style will be very frustrating. The artist salesperson enjoys convincing the customer that they are selling the best, the strongest, or the best value. The scientific salesperson understands the numbers and knows that if he/she makes more calls, creates more quotations, and sees more people, they will make more sales. Few salespeople can do both, and fewer still are the sales managers who respect and embrace salespeople who can be either. Are you monitoring sales performance? Do you have a CRM? Do you use the CRM to reward and help salespeople or criticize them for what they don’t do?

Inventory Analysis – Your new equipment ties up your credit, and your used equipment ties up your cash. Monitoring both components of your equipment inventory can have a severe impact on your equity level. It would be ideal having available equipment for customers who want it now, but you want to manage your investment and risk. Do you measure how much investment is not moving?

Employee Productivity – What is the average compensation level in your industry? Can you afford the compensation level that you are currently using? Looking at your equipment sales department from a financial approach might change what you set as your performance levels for salespeople. Setting concrete revenue, gross profit levels, and a number of new accounts can actually encourage salespeople when they know you are doing it realistically.

These are some of the subjects we could be helping you with in your dealership.

Contacting Us: If you would like to discuss how we can help, we will be pleased to talk to you, please call the number below, send us an email at george@wisewolfconsulting.com or use our Contact Form.